t
App Growth

Drive more installs. Optimize for key events. Measure everything. Performance-Focused Advertising with Apple Search & UAC campaigns.

Video That Converts

We help high-growth apps scale across Google and Apple ecosystems using Universal App Campaigns (UAC), Apple Search Ads, and performance creatives—all backed by real-time attribution from platforms like AppsFlyer.

In tandem, we help you build your drive-to-web campaigns to maximize growth on Search platforms.
t
What We Do
/001
Launch & Optimize Paid Campaigns

We manage full-funnel acquisition through:

  • Google UAC (Play Store, YouTube, Search, Display, Discovery)
  • Apple Search Ads (App Store placements, keyword bidding, CPPs)

We build, launch, and continuously optimize campaigns around your core KPIs—whether that’s install volume, sign-ups, purchases, or ROAS.

/002
Track Events That Matter

We integrate with attribution tools like AppsFlyer to measure post-install behavior.

This lets us:

  • Optimize for real value, not just installs
  • Run campaigns toward down-funnel events (e.g. sign-ups, purchases, retention)
  • Share clean event data with ad platforms to improve machine learning models

Your growth loop gets smarter over time.

/003
Creative That Converts

Performance starts with creative. We design static image ads and Play Store visuals that:

  • Drive high CTR across placements
  • Meet Google UAC and ASA specs
  • A/B test quickly and scale what works

We also support dynamic creative testing pipelines for fast iteration and insight.

t

Who It's For

/001
Apps ready to scale paid user acquisition

/002
Teams using attribution tools like AppsFlyer, Adjust, or Singular

/003
Products with clear value events post-install (like purchases or subscriptions).

How It Works

/001
Audit & Setup

We audit your existing UAC/ASA setups, help integrate SDKs (if needed), and define key events to optimize for.

/002

Launch Campaigns

We structure campaigns across both platforms, deploy creatives, and configure measurement & conversion tracking.

/003
Scale With Data & Incrementality Testing

Weekly optimizations, creative testing, and funnel analysis—guided by down-funnel data from AppsFlyer.

/004
AI x Human Feedback Loop

Google AI + our media buying team work in tandem to spot fatigue, flag anomalies, and course-correct fast. Every dollar is accountable.

Proven Results

What makes Banfana different?

We bring media discipline to UAC & Apple Search campaigns. Our extensive background in ecommerce and lead generation gives us a different perspective into our launch & measure campaigns across app & web.

We’ve battle-tested performance structures on small budgets—and scaled them without bloated teams or $100K productions.
With UAC Ads at Banfana, every frame earns its place.
The Banfana Way