Bing Ads

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Why Microsoft Ads Still Matter

Bing (now Microsoft Advertising) may not be the loudest player in the room—but it quietly converts. With over a billion Windows devices globally and native integrations across Microsoft properties, Bing Ads provide access to a high-intent, often overlooked audience that spends.

For ecommerce brands, it’s a performance channel waiting to be optimized.

How We Manage Bing Ads

Our Bing Ads strategy focuses on results, not vanity metrics. Here’s how we build and scale:

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Account & Feed Setup

We ensure seamless Merchant Center integration and clean product data feeds.

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Keyword Expansion with Intent Modeling

We apply ecommerce-tailored search modeling to capture high-ROI queries at lower competition.

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Audience Targeting & Bidding Strategies

We use Microsoft’s in-market audience data, device segmentation, and automated bid rules to get the most out of every impression.

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Cross-Platform Sync

We coordinate learnings across Google Ads and Microsoft Advertising for efficient budget allocation and channel synergy.

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Creative Adaptation for Microsoft Surfaces

We tailor ad creative to match Microsoft’s surfaces—from dynamic product ads to native placements on Outlook and Edge.

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Who Should Use Bing Ads?

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Our Take

Most ecommerce advertisers ignore Bing. That’s your edge.‍

In a market obsessed with Google and Meta, smart advertisers are turning to Microsoft to drive profitable, scalable growth—without fighting for every inch of attention.

With Banfana, Bing Ads become a high-performance extension of your media mix—not a copy-paste afterthought.