How Share of Search Helps You Determine Market Share

What is Share of Search & 𝐰𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿? 🧐 In 2021, 📊 Les Binet’s research on Share of Search demonstrated how a brand’s share of organic searches strongly correlates with its current market share. But more importantly, he makes the point that Share of Search can be a 6-month leading indicator for what will happen to your market share in the future.

How Nothing is Crushing Youtube Organic

Few brands think about an approach to organic & paid YouTube strategy. It's often an after thought. Nothing is taking the opposite approach. They have leaned into YouTube organic in a way that is admirable for most brands. Learn more...

How to Appear More In AI Mode & AI Overviews

Update your shopping feeds to appear more in AI Mode and AI Overviews with this feed idea.

Soup to Nuts: Why (& Why Not) Hire A Google Ads Agency in 2025

An article on what makes a great client + Google Ads agency experience. First, alignment of expectations on what Google Ads can and can't do and then a look at the best types of deliverable from your agency.

The Future of Search Is Here: Welcome to Google AI Mode

AI Mode isn’t a small tweak to Search. It’s a reimagining. A fundamental shift in how we ask, explore, shop, and connect with information. The gap between search engine and digital assistant is closing.

YouTube Ads On Small Budgets. A Guide To Campaign Structure & Measurement.

Can YouTube Ads work on a small budget—say, $50 a day? And if so, how should you approach testing it?Our take: absolutely, 100% yes. While the measurement side isn’t highly sophisticated, it’s perfectly appropriate for clients at this level of spend and revenue. It’s scrappy, but effective.

3 Keyword Research Strategies for 2025

3 innovative ways to conduct keyword research outside of the the Keyword Planner and Search Terms Report.

TikTok Search Ads: An Early Look At Strategy + Results

6 weeks into our first test, I wanted to share with my network how we're thinking about TikTok Search as a channel, including the initial results we're seeing.Questions I hope to answer in this article:How does TikTok Search perform vs other paid channels? How do certain metrics like Cost Per Click or CPM compare to other search & social channels?What is the relative scale of TikTok Search compared to other paid channels?

Banfana Company Update ~ Our Formula For Running A Successful Agency

A look into our growth from 2 > 8 people in the last 18 months. Why are the keys to our success? What is our main value proposition to partners? Hiring updates, and more....

A Guide To Setting Bid Caps Using Portfolio Bid Strategies In Google Ads

Here is a quick blog *4 minute read* on setting bid caps in Google Ads. In this blog, there are two questions that I do my best to answer: ▪ Why would you use bid caps in automated bidding? ▪ How do you know what bid cap to set?

A Guide For Google Shopping Product Title Testing - Skincare Edition 🛍️

In this blog, we put together a framework for how you can title your products as a beauty brand in Google Shopping. In short, there are 3 strong frameworks you can use to maximize reach and performance.

Shopify Audiences + Google Ads 🛒

Shopify Audiences can be a really powerful tool to help you scale you YouTube & Demand Generation campaigns. Find out how to implement these audiences in Google Ads and other channels through this blog post.

Exclude Costly Display Placements From Performance Max Campaigns 💸

Have a feeling display placements are eating up your budget and killing your profitably on Performance Max? You're not alone and you're not wrong. View this blog to figure out how to eliminate costly display placements from your pmax campaigns.

DataFeedWatch + Google Ads: Our Guide To Building Custom Product Feeds ⭐

𝗗𝗮𝘁𝗮𝗙𝗲𝗲𝗱𝗪𝗮𝘁𝗰𝗵 + 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀: Building a robust, strong Shopping feed is key to scaling your Google Ads account. Read this blog to figure out how we use a partner like DataFeedWatch to scale our campaigns.

Are you a beauty brand who sells on Ulta or Sephora and you're running Google Ads? I have a tip that can save you a lot of money ⚡️

If you're a beauty brand who sells on 𝙐𝙡𝙩𝙖 𝙤𝙧 𝙎𝙚𝙥𝙝𝙤𝙧𝙖 and you're running Google Ads, I have a tip that can save you a lot of money ⚡️ TLDR: - Don't overspend on inflated brand cpcs - Reallocate spend to new customer focused campaigns

Klaviyo + Google Ads: Automate Your Customer Lists 🗒️

Klaviyo + Google Ads integration makes life easy for auto-populating your customer lists. An often unforeseen obstacle in giving your campaigns the best segmentation and signals.

Navigating the Cookieless World: Exploring New Tools for Data Aggregation 🍪

The digital landscape is undergoing a profound transformation as the era of third-party cookies comes to an end. With growing concerns about privacy and data security, major web browsers and advertisers have taken steps to phase out these cookies, leaving marketers and businesses in search of alternative solutions to gather valuable user insights.

How iOS 17 Plans to Change The Way UTMs Work 📱

UTM, or UTM parameters, stand for Urchin Tracking Module. They are strings of text that are appended to the end of a URL Basically anything typically after the “?” in a links URL. When a user clicks on a URL with UTM parameters, the information contained in these parameters is sent to web analytics tools like Google Analytics.

The Banfana Difference: A Note From The Founder 💻

Why start another Google Ads agency? What makes Banfana different? A note from Banfana's Founder, Harrison Phillips, on the vision, mission & difference in starting a Google Ads Agency.