Klaviyo + Google Ads integration makes life easy for auto-populating your customer lists. An often unforeseen obstacle in giving your campaigns the best segmentation and signals.

UTM, or UTM parameters, stand for Urchin Tracking Module. They are strings of text that are appended to the end of a URL Basically anything typically after the “?” in a links URL. When a user clicks on a URL with UTM parameters, the information contained in these parameters is sent to web analytics tools like Google Analytics.