Why start another Google Ads agency? What makes Banfana different? A note from Banfana's Founder, Harrison Phillips, on the vision, mission & difference in starting a Google Ads Agency.

The digital landscape is undergoing a profound transformation as the era of third-party cookies comes to an end. With growing concerns about privacy and data security, major web browsers and advertisers have taken steps to phase out these cookies, leaving marketers and businesses in search of alternative solutions to gather valuable user insights.

6 weeks into our first test, I wanted to share with my network how we're thinking about TikTok Search as a channel, including the initial results we're seeing.Questions I hope to answer in this article:How does TikTok Search perform vs other paid channels? How do certain metrics like Cost Per Click or CPM compare to other search & social channels?What is the relative scale of TikTok Search compared to other paid channels?