TikTok Search Ads: An Early Look At Strategy + Results
6 weeks into our first test, I wanted to share with my network how we're thinking about TikTok Search as a channel, including the initial results we're seeing.Questions I hope to answer in this article:How does TikTok Search perform vs other paid channels? How do certain metrics like Cost Per Click or CPM compare to other search & social channels?What is the relative scale of TikTok Search compared to other paid channels?