Beast Health
CPG
E-Commerce
Outperformed major blender brands using colorful Shopping creatives and keyword-specific campaigns.
About Beast Health

Beast Health was created for people who want to feel better, move stronger, and live fully. We believe health should be simple, powerful, and seamlessly integrated into your daily routine in a way that feels natural and motivating. Our products are designed to deliver real results, supporting better nutrition, effective workouts, and sustainable healthy habits.

Beast Health is not just about what you consume; it is about how you show up for yourself every day. We make wellness easier, because building strength from the inside out leads to strength in every area of life.

Products

Beast Health products combine powerful performance with sleek design to support everyday wellness. The original Beast Blender—named Best Personal Blender by Good Housekeeping and featured in Forbes, The New York Times, and Architectural Digest—delivers high-torque blending, a 12-rib vessel for smoother textures, and stainless steel blades. For even more power and capacity, the Beast Mighty 850 takes performance to the next level. With an 850-watt motor, it’s perfect for those who want faster blending, more volume, and even smoother results. Both models feature BPA-free components, dishwasher-safe parts, and vessels that double as travel bottles with leak-resistant caps. Beast also offers curated wellness bundles to help integrate healthy habits into your routine. More than just a blender, Beast Health is designed to make wellness effective and inspiring.

Questions
Is it powerful enough to blend frozen ingredients and leafy greens smoothly?
Yes, the Beast Health blender has a 1000-watt motor and ribbed Tritan vessels that easily blend frozen fruit, greens, and seeds into smooth, grit-free drinks. Users say it “liquified everything” with no bits left behind.
How convenient is it for everyday use—size, ease of cleaning, noise?
It’s compact (roughly 2 kg, ~615 mL capacity) and designed for countertop use while doubling as a travel bottle. It runs quietly for under a minute per cycle, and its vessels are dishwasher-safe (top rack only), though ribbed areas may need extra scrubbing.
Can it handle more than just smoothies—like sauces, dips, and even ice?
The brand states it's formulated for all hair types (straight, wavy, curly, coily) and safe for color-treated hair
Impact
How Banfana Helps Beast Health Blenders Through Google Ads

We took a look at the blender landscape and decided early that in order to take on the biggest personal blender brands, we needed to make sure we stood out. That meant Google Shopping image testing with colorful backgrounds so we stood out in the auction. That also meant incorporating product reviews so that we could start punching above our weight and showing off our great products, like the B10 & Mini Blender.

We created segmented campaigns to emphasize and have a dedicated budget for each product, testing to see if certain blender keyword variants worked better at different price points.

We leaned into things like YouTube incrementality testing, running geo hold out tests to see if our impact

Our Measurement strategy expanded to include how other channels like Amazon and Walmart were performing alongside our Google Ads strategy.

Combining all of these factors has allowed us to compete in some of the most highly competitive auctions in our industry, winning time and time again.

Mansur Gavriel
Fashion & Apparel
E-Commerce