Mansur Gavriel was founded on a love for simplicity, craftsmanship, and finding beauty in the everyday. From our signature Bucket and Tote Bags to a considered collection of modern leather goods, each piece is thoughtfully designed to be both timeless and functional.
Since launching in 2013, we have become known for our balance of minimalism and playful expression, creating accessories that feel personal and grow more meaningful with time. Inspired by art, design, and culture, our pieces are made to accompany you through life and to reveal their beauty with every wear.
We launched our brand with the Bucket Bag, a simple yet distinctive design that quickly became an icon. Over time, our collection has evolved to highlight best sellers like the Dream Ballerina, Everyday Cabas, and Everyday Soft Tote—each combining refined design with everyday function. Designed in New York and crafted in Italy, our pieces are made with thoughtful attention to material, shape, and detail. Product development remains a core focus, with new styles on the horizon that continue our commitment to timeless, versatile design and lasting beauty.
How Banfana Helps Mansur Gavriel Through Google Ads
When we onboarded Mansur Gavirel, we took a deep dive into all aspects of the business.
Things like:
- Product sell through rates
- 3 - 12 month LTV
- Brand & Performance Creative Drives
- Category Margins
- Shopping Feed Health
- Brand Story
These things allowed us to take a fresh approach to Google Ads. We structured the account in a way that emphasized new customer acquisition, allowing us to minimize spend on our own branded terms and maximize our exposure to non-branded auctions.
With amazing products for all types of categories like tote bags, bucket bags, shoulder bags, & clutches, we were able to build segmented Shopping campaigns that allowed us to clearly demarcate budget and goals for market penetration.
We also started testing into demand generation channels like YouTube to drum up new customers for new product launches.
