Banfana

Public Rec

Fashion & Apparel

E-Commerce

Built full-funnel growth by owning high-converting niches and optimizing Shopping strategy.

About Public Rec

Public Rec makes clothing that keeps up with your day—from early mornings to late nights, workouts to weekends. We blend comfort and style to create elevated essentials that look sharp and feel like your favorite lounge pieces. With premium fabrics, tailored fits, and versatile designs, our clothes move with you wherever life takes you—without ever compromising on comfort.

Products

Public Rec’s Gamechanger Pant was praised by Business Insider as “sweatpants that look like dress pants,” thanks to its polished look and soft, stretchy feel that works for everything from workdays to travel. The All Day Every Day Jogger earned high marks from Pack Hacker for delivering “all the comfort of sweatpants with a touch more style,” making them a go-to for lounging, commuting, or casual outings. Customers agree—one Trustpilot reviewer shared, “I have a total of 4 pairs…I BASICALLY LIVE IN THESE PANTS,” highlighting their everyday versatility.

Each piece is thoughtfully designed with premium performance fabrics that hold up to wear, resist wrinkles, and feel incredibly soft without losing structure. The whole lineup is built for comfort, movement, and modern style.

Questions

How durable are the fabrics over time?

Consumers want to know if these clothes can hold up after repeated wear and washing. According to The Modest Man, after six months of frequent use, Public Rec pieces maintained their shape and appearance, and color and elasticity remained strong with cold washes and low-heat drying. Reviewed also noted that even after multiple washes, the Gamechanger Pants retained their elasticity and breathable performance.

Are they comfortable enough to replace sweatpants or loungewear?

Yes—the core fabrics are soft, stretchy, and built for everyday wear. Business Insider describes the Gamechanger Pant as “very soft, super stretchy, breathable, and wrinkle‑resistant” Meanwhile, Pack Hacker praised the All Day Every Day Jogger for having “all the comfort of sweatpants with a touch more style.”

Do they fit well and stay true to size?

Users appreciate the tailored fit offered by Public Rec's sizing. Business Insider highlights that Gamechanger Pants are available in exact waist and inseam measurements, allowing a dress‑pant-like fit with the comfort of sweats. They offer consistent, flattering fits after long-term use when choosing the correct size.

Impact

How Banfana Helps Public Rec Through Google Ads

What niches within your category do you want to win? For us, it was everything related to what Public Rec does best. Comfort, travel, everyday pants for the work from home guy.

We’ve worked with Public Rec for a long time. Our strategy has evolved from simply owning a few keyword variants and product feed testing to full funnel strategy incorporating YouTube, Demand Gen, & YouTube Shorts placements.We created segmented campaigns to emphasize and have a dedicated budget for each product, testing to see if certain blender keyword variants worked better at different price points.

In general, the key to success in apparel is to make sure your shopping strategy aligns with your highest converting, hero products.

Goldie Locks

Beauty

E-Commerce