Goldie Locks was created with one purpose in mind: to make your hair feel as good as it looks. We design shampoos and treatments that do more than cleanse. We use clean, high-performance ingredients to nourish your hair from root to tip, delivering results you can truly see and feel. Our formulas are backed by science, powered by nature, and made for real life. Whether you are restoring damaged strands, adding shine, or giving your hair the deep hydration it needs, we have solutions for every goal, including protein-free options for sensitive or easily overloaded hair.
We believe hair care should be simple, effective, and a little luxurious. That is why we also offer a quick online quiz to help you build a custom routine tailored to your unique hair type and needs. With Goldie Locks, you are not just washing your hair. You are setting yourself up for your best day.
Our Signature Serum was recently featured in a Today article, “6 Beauty Products a Beauty Expert Says You Need for Fall,” for its powerful blend of rose water, marula oil, biotin, and other strengthening ingredients that help keep hair healthy and manageable. We also offer protein-free products that prevent breakage and restore hydration and shine, so your hair stays soft and vibrant. Goldie Locks formulas are safe for color-treated and chemically processed hair, and they work beautifully on all textures, including curly and coarse hair.
After using Goldie Locks Signature Shampoo, one customer shared, “I’ve been struggling with my hair being dry and frizzy since I moved to a place with hard water. This shampoo is amazing for it! It makes my hair feel so soft and clean without any of the frizz or dryness. Love, love, love!”
How Banfana Helps Goldie Locks Through Google Ads
Our main priority for Goldie Locks was distinguishing what was already a really strong brand proposition with a Paid Search strategy that matched.
While Goldie Locks started as a brand that sold exclusively to Stylists, their expansion into the DTC marketplace needed to match the hype the brand had built over the years.
In Search, we primarily sought to expand into longer tail, niche categories that the brand already excelled in. Owning those categories meant that we had a strong base to then go out and find broader queries to own. This proved largely successful as we were able to scale and expand the account into Q4 2024 and beyond the next year.
In Google Shopping, we found a lot of success in both competitor conquesting and luxury verticals. This is because Goldie Locks is a premium brand whose product and price point really appeals to a specific customer. Our product feed optimizations matched that luxury feel, implementing titles and descriptions that told Google exactly who we wanted to go after.
YouTube was a new frontier for Goldie Locks. Our strategy included of targeting both stylists and DTC customers as we ran Geo Hold-Out tests to prove incrementality in specific markets.
As you can see, most of the strategy at Banfana includes allocating key marketing spend to attract new customers through the most profitable channels.
