Banfana

Spooge

Beauty

E-Commerce

Built early traction with lean campaigns across Shopping and intent-driven Search.

About Spooge

We created SPOOGE Sunscreen to reimagine SPF as skincare you want to wear—every day, all year. Co-founded by dermatologist Dr. Whitney Hovenic and Hillary Schieve, our brand was built to make sun protection fun, effective, and unapologetically bold. Our mineral-based, dermatologist-developed “all-screens” are clean, cruelty-free, and reef-safe, delivering broad-spectrum SPF powered by zinc oxide and skincare actives like hyaluronic acid, niacinamide, and vitamin C. From invisible and dewy finishes to shimmer-infused options, we turn daily sun care into a habit, making protection feel just as good as it performs.

Products

SPOOGE offers a playful yet powerful line of mineral sunscreens called “all-screens,” each dermatologist-developed to blend skincare benefits with broad-spectrum SPF. Their lineup includes The OG (SPF 50), a non-greasy face and body formula packed with aloe, vitamin C, and hyaluronic acid; Ghosted (SPF 30), an oil-free, invisible sunscreen ideal for sensitive skin and bald heads; Cheeky (SPF 30), a shimmer-infused option with caffeine and iron oxides for a radiant glow; and Dew Me (SPF 30), a tinted, dewy formula with niacinamide and allantoin. All products are clean, cruelty-free, and reef-safe, earning rave reviews for their smooth textures, skin-friendly ingredients, and finishes that leave no white cast. Customers consistently praise them as lightweight, with a great smell, and surprisingly enjoyable to wear.

Questions

What ingredients are in SPOOGE sunscreens, and are they safe?

All SPOOGE formulas are mineral-based and free from oxybenzone, octinoxate, parabens, phthalates, and synthetic fragrances. They are clean, cruelty-free, reef-safe, and developed by dermatologists to deliver skincare benefits like hydration and antioxidant protection using ingredients such as hyaluronic acid, niacinamide, caffeine, vitamin C and E, squalane, bisabolol, and allantoin.

Why are these formulas so lightweight compared to other mineral sunscreens?

SPOOGE prioritizes sensory appeal to boost daily use compliance. The formulas feature light textures, subtle scents, and finishes that avoid stickiness and white cast—making them feel more like skincare than traditional SPF.

What do real customers say about the texture, finish, and wear?

On Ghosted (SPF 30, Face) “It goes on silky and just disappears… now my favorite sunscreen,” and “basically invisible… feels more like a light lotion” — especially praised by users with bald heads or sensitive skin. On Cheeky (SPF 30, shimmer): “Makes me feel like I’m glowing without looking sweaty,” “Smells good… THE SHIMMER,” with 100% five-star reviews and strong recommendations.

Impact

How Banfana Helps Spooge Through Google Ad

Being a Go-To-Market sunscreen brand raises it’s own set of challenges. Mainly, how do we profitably scale while also driving brand awareness. Not wasting any dollars was precious.

For this reason, we leaned into a campaign structure that emphasized Google Shopping & Non-Branded search while also making sure we appeared for our own branded terms. Being a unique brand name and that we don’t so up organically (yet), we needed to run brand to prove legitimacy and help people find us.