Banfana

Toty

Beauty

E-Commerce

Drove profitability through bundle-focused Shopping and celebrity-driven awareness.

About Toty

Toty is a skincare brand founded by Sofía Vergara to make science-backed, high-quality skincare accessible to all. Created with dermatologist input and powered by Cantabria Labs, a leading European pharmaceutical company with over 30 years of expertise, Toty offers gentle, effective formulas that prioritize sun protection, anti-aging, and daily skin health. With patented technologies and clinically tested ingredients, Toty combines smart science with everyday ease, reflecting Vergara’s belief that skincare should be both effective and enjoyable.

Products

Toty offers a curated range of skincare essentials designed to protect, nourish, and enhance skin health with clinically proven ingredients. Hero products, such as the Ilumina CC Cream SPF 50+, Ilumina Creamy Compact SPF 50+, and Solaria Mineral Antioxidant Sunscreen Serum, combine sun protection with lightweight coverage and antioxidant care. Toty’s Transforma AHA and Reversa Retinol Serums target aging and skin renewal with science-backed formulas powered by Cantabria Labs’ patented technologies. One customer shared, “The compact matched my skin PERFECTLY…it had the creamiest, most velvety finish and resisted my sweat in 90°F Florida humidity.” Toty has been recognized by Allure’s Readers’ Choice Awards and featured by beauty editors for blending effective skincare and daily protection in sleek, wearable formats.

Questions

What are the key Toty products and what do they do?

Toty offers suncare-forward products designed to protect, perfect, and boost skin health. The lineup includes mineral SPF 50+ CC creams (in liquid and compact form), a lightweight antioxidant sunscreen serum, and a daily supplement for skin support.

Is Toty really effective and science-backed?

Yes. Toty is developed with Cantabria Labs, known for dermatology-led innovations. The products feature clinically studied PLE FernBoost technology for antioxidant protection, and all SPFs meet U.S. and EU standards.

How does Toty perform in real life—texture, shade, comfort?

Toty’s formulas are lightweight, non-greasy, and blend well into the skin with no white cast. The CC Cream adapts to 15 skin tones, and the sunscreen serum works seamlessly under makeup.

Impact

How Banfana Helps Toty Through Google Ads

Toty provides an incredible, well reviewed product line that is easily searchable and scaleable. The challenge with many skincare brands is increasing AOV and getting it to a point where you could be first order profitable. For Toty, we took a Shopping first approach to their Google Ads strategy, emphasizing higher priced point products and bundles to build a richer cart size.

By integrating best practices into Shopping titles, descriptions and images, we were able to help Toty execute a Go-To-Market strategy that put them forefront into the auctions.

Being a celebrity founded brand, we leaned into the image of our founder, Sofia Vergara, to help us expand the brand's awareness on channels like Demand Gen & YouTube. Creating top of funnel buzz that we measured down funnel impact.

Paume

Beauty

E-Commerce