Paume is skincare for hands, designed to nourish, protect, and elevate one of the most overworked parts of your body. We blend clean, effective ingredients with sustainable design to create hand care that feels as good as it looks. From our signature probiotic hand cleanser to deeply hydrating creams and exfoliants, each formula supports your skin’s natural barrier and turns a daily habit into a mindful ritual.
Paume’s hand care line combines clean, science-backed ingredients with sustainable design to deliver luxurious, targeted solutions for your hands. Bestsellers include the award-winning Exfoliating Hand Cleanser (Marie Claire’s Beauty Game Changer), the deeply hydrating Probiotic Hand Balm, the Renewing Hand Serum (featured in Allure for its brightening, retinol-free formula), and the multitasking Cuticle & Nail Cream. Customers rave about the visible results and spa-like experience. One reviewer called the balm and serum “game-changers” that made their hands feel “soft, smooth, and brighter in just days.”
How Banfana Helps Paume Through Google Ads
For a clean beauty brand like Paume, we focused our early efforts on ensuring Google Shopping and Search were reflecting the brand’s elevated aesthetic and sustainability positioning. This meant curating Shopping titles, feed descriptions, and product groupings to match the emotional value customers associate with Paume. Our Search strategy emphasized long-tail niche terms tied to category intent in the hand care category, while testing upper-funnel expansion through YouTube and Demand Gen. These platforms gave us the space to tell the full story, elegance meets wellness.
