Banfana

Jordan Craig

Fashion & Apparel

E-Commerce

Drove growth with niche targeting, Shorts placements, and weekly CAC tracking

About Jordan Craig

Jordan Craig is a streetwear brand established in New York in 1989, built on a legacy of denim, fleece, and outerwear designed for everyday wear with standout style. The brand offers collections for Men, Big Men, and Kids, with a focus on bold looks, premium fabrics, and everyday wearability.

Jordan Craig Premium Denim was created to redefine everyday style through bold, high-quality denim. Inspired by streetwear and rooted in luxury craftsmanship, our collections prioritize fit, comfort, and distinctive design. Each piece is made with attention to detail, from signature washes and distressing to durable stretch fabrics that move with you. Jordan Craig is built for individuals who want to express themselves through style while investing in pieces that last. We combine heritage influences with a modern edge to deliver denim that feels as good as it looks.

Products

Jordan Craig Premium Denim combines streetwear aesthetics with premium craftsmanship, offering standout jeans and jackets that are both comfortable and stylish. Bestsellers like the Xavier OG Camo Cargo Pants and Sean - Smooth Criminal Denim are consistently praised for their fit, quality, and clean finishes. The Super Stretch Collection has become a go-to for customers who want flexibility without sacrificing structure, while jackets like the Meadowlands and Devotion Denim Truckers stand out for their bold design and everyday wear.

The Uptown Fleece Collection is one of Jordan Craig’s most recognized staples, built for comfort, style, and everyday wear. With thousands of reviews and a near-perfect rating, Uptown Fleece has become a fan favorite for Men, Big Men, and Kids.

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Questions

How do Jordan Craig jeans fit?

Jordan Craig offers a variety of fits for different body types and style preferences. For example, the Ross (Skinny Taper) and Aaron (Tailored) fits share similar sizing from waist to thigh, with tapering differences in the leg. The Collins and Xavier fits provide more room in the thigh area, ideal for greater comfort, while Stacked styles (in Sean, Ross, and Martin fits) feature longer inseams and flared bottoms for that signature stacked look.

What is Jordan Craig’s return policy?

Jordan Craig offers a structured return and exchange system. New customers (first through third purchase) typically need to purchase "Neighborhood Watch By Onward" for return eligibility. After the fourth purchase, customers can return most items within 30 days, subject to a $12.99 reprocessing fee. Exchanges follow similar terms, with restocking fees if not using the protection plan. Note: certain items (like Mystery Boxes and final sale items) may be ineligible.

Are existing customers required to pay for exchanges or returns?

Yes—once a customer has completed four or more purchases using the same email, they become eligible to return merchandise (meeting return conditions such as tags attached, unworn, within 30 days) for a nominal reprocessing fee ($12.99). Exchanges are also allowed under similar rules.

Impact

How Banfana Helps Public Rec Through Google Ads

What niches within your apparel do you want to win? For Jordan Craig, there were countless categories within streetwear and denim that we wanted to dominate.

Since working with Jordan Craig, our strategy has evolved from niching down in Search & Shopping to fully owning a full funnel strategy incorporating YouTube, Demand Gen, & YouTube Shorts placements.

In general, the key to success in apparel is to make sure your shopping strategy aligns with your highest converting, hero products. Understand your CAC & new customer goals and track it rigorously on a weekly / monthly basis.

Credit Genie

Financial Services

App